Our Brands

Our Brands

grand ole opry image

Nashville, Tennessee’s ultimate live music experience, the Grand Ole Opry is the live performance showcase that features today’s country music stars, superstars, and rising stars all on one stage, every week in Music City, USA. Our world-famous show is where aspiring stars dream of playing and where music lovers connect with their favorite artists up close at the Opry House. For nearly 100 years, the Opry has been home for country music’s greatest talent and today remains enormously influential in the genre’s growth and change across the world. The show takes place in the Grand Ole Opry House, the 4,372-seat live performance venue that hosts weekly shows with over 250,000 visitors of all ages taking daytime tours. The show has been broadcast since 1925 on WSM Radio, making it the longest running live radio program in history and making performing in the Opry circle one of the most sought-after milestones for country musicians and beyond. The show is seen and heard by an average of 1.8 million country music fans in the U.S. and worldwide.

ryman image

Ryman Auditorium is music’s most iconic stage and one of the most celebrated venues in modern music. Built in 1892, the historic 2,362-seat live performance venue is the most famous former home of the Grand Ole Opry and is revered by artists and music fans for its world-class acoustics. A bucket list moment for both fans and artists alike, her iconic stage has hosted performers from across genres, such as Elvis Presley, Bruce Springsteen, Charley Pride, Loretta Lynn, Johnny Cash, Harry Styles, Wu-Tang Clan, Lizzo, and thousands more. While offering a diverse lineup and thriving concert schedule with over 200 shows per year, the venue is also open for daytime tours year-round. Along with best-in-class production technologies and livestream capabilities, the Ryman has been named Pollstar’s Theater of the Year for 13 years through 2021.

acl image

Austin City Limits Live at The Moody Theater (ACL Live) is a state-of-the-art, 2,750-person capacity live music venue in Austin, Texas. It serves as the permanent home for the taping of the acclaimed KLRU-TV produced PBS series Austin City Limits, the longest-running music series in American television history. ACL Live is nestled next to the W Austin Hotel & Residences, both located within Block 21, the first mixed-occupancy building of its type in the world to be LEED-certified. LEED is a mark of excellence developed by the U.S. Green Building Council, acknowledging measurable performance attributes that benefit human and environmental health. ACL Live is the premier destination in Austin for live performances as well as numerous special and private events.

ole red image

Ole Red is more than a venue and more than a restaurant. Country superstar Blake Shelton takes everything you love about a classic country music bar and kicks it up a notch with high-caliber live music, scratch-made food, signature drinks, fun atmosphere, and plenty of star power. Everybody’s welcome, and nobody does live music quite like Ole Red. Count on Blake to bring you the hottest talent and concert-level experiences in five laid-back locations (and counting). Ole Red, is a lifestyle brand anchored by a $20 million live entertainment venue in downtown Nashville. Other locations include Ole Red Gatlinburg in the heart of the Smokey Mountains, in Blake’s hometown of Tishomingo, Oklahoma, on I-Drive at Icon Park in Orlando, Florida, with more recent locations at Nashville International Airport in 2022 and Las Vegas, Nevada, slated for opening in 2023.

Opry member and country music powerhouse Luke Combs is bringing the storm with a bold new honky-tonk in Nashville, Tennessee. Boasting downtown Nashville’s biggest stage and dance floor, a massive indoor/outdoor rooftop, a single barrel whiskey and bourbon bar, sports bar, and more, every distinctive space is influenced by Luke’s songs, lifestyle, and deep connection with his fans. Slated to be the largest and most versatile space in downtown Nashville’s entertainment district, Category 10 is a 67,000-square-foot genuine honky-tonk with the best in live music, food, spirits, and sport with a capacity of approximately 3,000. Standing in the footsteps of Nashville’s iconic Wildhorse Saloon and inspired by Luke’s 8x platinum, debut #1 hit, “Hurricane,” Category 10 is a force to be reckoned with.


WSM Radio is is the station that launched country music to mainstream and is one of the oldest and farthest-reaching terrestrial radio stations in the U.S. Today, WSM features live, in-studio shows featuring the top names in country music, as well as original shows and podcasts, including its “Coffee, Country & Cody” live morning show that also airs on Circle TV. WSM 650-AM debuted on Oct. 5, 1925, and less than two months later, would birth its most famous show (and the show that would make country music famous), the Grand Ole Opry. In 1928, WSM was given the frequency of 650 kilohertz and admission to an elite group of maximum power, Class 1-A clear-channel broadcasters. In 1932, the station’s new 50,000-watt transmitter made it a nation-spanning giant. The station today still spans the nation with its AM signal and circles the globe online with 24 hour streaming.

Live it up in Austin, TX, the “Live Music Capital of the World,” with a stay at the luxury hotel in the heart of it all. The 4-star W Austin stands in downtown, next to the world-famous Austin City Limits and part of Block21 —the shopping and cultural center of Austin’s 2nd Street District. The W Austin Hotel offers 251 guest rooms combining the signature W design with Austin’s distinct vibe. The hotel’s restaurants are distinct entities, from Trace Restaurant, offering an innovative menu with locally sourced ingredients, to the living room, which features four eclectic areas that provide very different and special culinary experiences. Stay in one of the hotel’s luxury suites offering a stunning view of either Lady Bird Lake or downtown Austin. When a busy day comes to an end, guests can curl up on an ultra-comfortable W Bed, order in-room service, and watch the latest series on the flat-screen TV.

One of the longest-running syndicated TV shows in history running from 1969 to 1992, and one of the most distinctively image-driven programs of all time, Hee Haw ranks with I Love LucyBonanza, and The Carol Burnett Show. The show featured country music performances, comedic skits, and cornfield humor, capturing the essence of rural America. Hee Haw also set new standards for syndicated programs in its time. Telecast on 220 stations and reaching 90 percent of American households, the show offered solid proof that a non-network series could bring in big-time advertisers (Procter & Gamble, S. C. Johnson, etc.) and huge numbers of viewers. From the beginning, the program was taped in Nashville, originally at the CBS affiliate studios and later at Studio A in the Grand Ole Opry House. After 22 seasons and 563 episodes, Hee Haw ended production in 1992, yet it remained on the air for several more seasons in reruns. Today, it remains a beloved icon of vintage Americana.